4D Film Campaigns & Event Graphics.

At SimEx-Iwerks Entertainment, I designed campaigns for 4D animated films shown in theatres, zoos, aquariums and attractions across North America. My work covered everything from large-format print and venue branding to pre-show animations and e-newsletters, and often meant taking a design from first concept to a vendor-ready file.

Rudolph the Red-Nosed Reindeer 4D photo op: IAAPA 2016

I designed a life-size, layered photo op to promote Rudolph the Red-Nosed Reindeer 4D at the IAAPA (International Association of Amusement Parks and Attractions) Expo in Florida. Visitors could step into Santa’s sleigh beside Rudolph, Hermey, Yukon Cornelius and the Bumble. I built the experience in layers, combining a 13-foot fabric back wall, a cloud floor graphic and cut-out character pieces set on standoffs to create real depth. I also prepared every production file and spec sheet for the fabricator, and attended the expo to see it come to life.

The finished photo op at IAAPA

Spec drawings mapping each layer, from the back wall to the light-up LED nose.

Print-ready files with die lines for cutting each piece to shape.

Assembly guide showing how the cut-out pieces fit together.

Print-ready files with die lines for cutting each piece to shape

The finished photo op at IAAPA, ready for visitors to step into

Marketing Toolkits:

For every new film, I created a marketing toolkit that partner venues could use to promote it in their own spaces. Each kit included posters, character lock-ups, banners and learning guides, all designed to work together so the film looked consistent from venue to venue.